CBC reports that the Alberta Liberal Party fears that the sponsorship scandal has so completely damaged the Liberal brand that they're thinking of changing their name.
Says leader Kevin Taft:
Until now he has resisted suggestions the Alberta Liberal Party change its name. "But my resistance on that is down right now, to be honest with you. ... As the leader, I have to ask myself how long do we hang on that? I wouldn't have said that even a week ago, but my resistance to people who raise that is down right now."
I don't know how much more damage the feds could do to the Liberal name in Alberta, short of nuking the tar sands, slaying all the cattle and turning the grain elevators into bathhouses.
A change is as good as a rest, and changing a few names and faces might help the Liberals immensely.
The same strategy worked wonders for many of the post-Cold War Communist parties in Eastern Europe. One day they were Communist, the next day they were Social Democratic or Progressive Socialist. And after disillusionment and economic decline set in, a few years later they were voted back in office.
Any suggestions for a new name for the Liberal Party?